A PETA certified professional hair care brand, Kevin Murphy is dedicated to making green, environmentally friendly choices across all aspects of the brand. Product formulas use sustainable and renewable ingredients where possible. Square packaging, made from recycled water bottles, is more carbon friendly than round. A partnership with Green Circle Salons in North America sees the brand working with salons to help them reduce waste. And, last, but by no means least, the brand’s ‘The Heart of KM’ not-for-profit department is dedicated to giving back to the community and working to fund charities that focus on both human and environmental issues. An all round good egg if ever there was one.